Give Your Sales Team a Store That Works as Hard as They Do
How Storehub B2B turns your reps from order-takers into revenue-makers
Your sales reps are your most expensive asset – and too much of their day is wasted doing data entry. They’re on the phone reading out prices, scribbling orders on a notepad, WhatsApp-ing the office, and re-keying the same order twice. Meanwhile, your customers are ordering at the wrong price, ordering out-of-stock stock, and ordering only when your rep happens to be available.
Storehub B2B (the customer-facing storefront in the Storehub platform) is a wholesale ordering portal that gives every one of your sales agents their own live, customer-specific catalogue – with your prices, your stock, and your credit rules baked in. It’s the difference between a rep who takes orders and a rep who closes them.
Here’s how it solves the problems that keep B2B sales leaders up at night.
The problem: your reps are order-takers, not sellers
Ask yourself how many of these sound familiar:
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- “Let me phone the office and check the price.” Reps can’t see customer-specific pricing on the road, so every quote involves a call back to base.
- “Is that in stock?” Reps quote stock from memory – then discover the item was sold out three days ago.
- “Can you email the order through?” Customers WhatsApp, email, and phone in orders in six different formats, and someone has to re-type each one into your ERP, leaving plenty of room for errors.
- “Whose sale was that?” When a customer calls in directly, there’s no record of which rep owns the account – making commission disputes and territory reviews a monthly headache.
- “They’re over their credit limit.” Reps take orders for customers who can’t pay, and the finance team finds out two weeks later.
- “Is that item still on the special price? Do I get a volume discount on this item?” Contract pricing is kept up to date from your ERP, removing all the guesswork.
Every one of those problems is solved by Storehub B2B. And most of them are solved without a single phone call.
Sell at the customer’s exact price, every time
In B2B, one price never fits all – and a wrong price is margin you never get back. Storehub B2B makes sure the price your rep quotes is the price (for that particular customer, at that particular time):
- Price lists tied to customers – each customer sees their own prices, not a generic retail price.
- Contract prices – agree special rates with a key account once, and the portal applies them automatically on every order.
- Quantity price breaks – buy 10, get a better rate. The portal does the maths, so your rep doesn’t have to.
- Promotional / special prices – schedule specials with a start and end date; they switch on and expire on their own. No more “the special ended last month” conversations.
- Customer discounts and discount matrices – standing discounts applied automatically, in the customer’s currency, with clean incl./excl. VAT toggling.
The result: a brand-new rep can quote like a 10-year veteran, because the system knows the pricing rules.
Know your stock before you promise it
Nothing loses a customer faster than promising stock that isn’t there. Storehub B2B shows your reps live stock per warehouse – with support for virtual warehouses that aggregate stock across multiple locations automatically.
- Backorders – let reps place backorders with your own terms and messages instead of losing the sale entirely.
- Stock controls – hide out-of-stock SKUs, show negative stock as zero, apply an in-stock margin, or show live stock only to your reps (more on that below).
- Fractional quantities – sell by weight or in partial units when your products demand it.
And because the portal is built for ordering, a rep can check stock, price, and place the order in one flow – no separate system, no second screen, no guessing.
Order as the customer, in seconds (the rep’s superpower)
This is the headline feature for sales teams. With customer impersonation, a sales agent can:
- Log in and switch into a buyer’s account – seeing exactly what that customer sees, with their price list and their warehouse.
- Build the order on the customer’s behalf, item by item.
- Submit it, and have it flow straight to your ERP.
The portal even shows a clear “impersonating” indicator with the customer’s name, price list, and warehouse – so there’s never any ambiguity about whose account the rep is working in. And when the rep only needs a nudge on price, agent price override lets them adjust a line mid-order (reflected as a discount if you prefer), controlled by you:
- Allow Sales Agent To Override Price – let your standard reps adjust prices where you permit it.
- Allow Super Agent To Override Price – a separate, higher tier for your super agents.
The point: reps stop writing orders down and start placing them. One touch, straight into the ERP. No re-keying, no errors, no “lost” WhatsApp orders.
See what the customer can’t (when you want them to)
Not every number should be on the customer’s screen. Storehub B2B gives you fine-grained control over agent-only visibility:
- Agent-only stock – set stock quantity or availability to agents so it’s shown to your reps while being hidden (or simplified) for the buyer. Your rep can see “15 in stock” while the customer just sees “in stock” – or nothing at all.
- Agent-only pricing rules – reveal detailed pricing rules only to logged-in reps or managers, showing only the final, contracted, special or just regular price to the customer.
- Agent-only deployment – rather than providing buyer logins, roll out the portal exclusively to your reps, empowering them to impersonate accounts on tablets or laptops in the field.
- Restricted categories – choose which departments are visible to each customer group
This lets you run a single portal that serves two audiences: a rich, information-dense view for your team, and a clean, guided experience for your customers.
Know exactly who sold what (commission without the arguments)
Every order can carry a sales agent code, automatically attributed at checkout. Storehub B2B supports:
- Sales agent codes on customers and delivery addresses – so the right rep gets credit, even for orders placed directly by the customer.
- “All orders must have an agent code” mode – enforce attribution on every single order.
- Linked agent code over impersonator – choose whether the credit goes to the rep placing the order or the rep assigned to the customer.
The benefit for management: clean, automatic data on who is selling what. No more end-of-month spreadsheet detective work, no more commission disputes – just a report waiting to be run.
Credit control that enforces itself
Your reps shouldn’t be your credit department – and with Storehub B2B they don’t have to be. The portal optionally shows a customer’s balance and credit limit and can:
- Simply display it (keep everyone informed),
- Warn but allow the order if it will exceed the limit, or
- Block checkout outright when the customer is over their limit.
On-hold customers can also be stopped from ordering entirely. The result: reps sell with confidence, and finance sleeps at night – because the system already said “no” before a bad order ever reached the ERP.
Your customers can self-serve when your rep is off the clock
Sales don’t only happen 9-to-5. With Storehub B2B, your customers get their own login and can:
- Browse and search the full catalogue by name or SKU, filter by attributes, and switch between grid and table views.
- Quick-order straight from a category or search page.
- See their own order history, filter by status, payment method, and date, and re-order in one click – or save favourite orders for quick re-order next time.
That means the 6pm order your rep missed still gets placed, at the right price, into the right warehouse, without anyone working late. Your reps effectively work 24/7 – through the portal.
Onboard reps in hours, not months
The biggest hidden cost of a sales team is ramp-up time. New reps traditionally need weeks to memorise your catalogue, your pricing tiers, and your stock. Storehub B2B collapses that:
- The catalogue, prices, and stock are all live and in one place.
- Reps can invite customers and manage customer users right from the portal (a permission you can grant or withhold).
- A super agent can see and act across a broader set of customers than a standard rep – ideal for team leads and territory managers.
New hire on Monday? Give them a login and they’re selling the same day.
Your brand, your rules, your ERP
Under the hood, Storehub B2B is engineered for the way wholesalers actually work:
- White-label branding – your logo, store name, custom styling and functionality, and a custom landing page. Your customers never know they left your brand.
- Flexible checkout – multiple delivery addresses (synced from your ERP, or added by the customer), flexible shipping methods (per item, weight-based, percentage, fixed, or free with thresholds), custom shipping fields (driver name, vehicle type, delivery instructions), any number of payment methods like On Account and EFT mapped to your order document types, purchase-order numbers, and a delivery date with lead-time and weekend rules.
- Straight-to-ERP order flow – orders are created, a branded confirmation email goes out, and the order is pushed to your ERP automatically when sync is enabled, with statuses tracked end to end (new, ready, raised on ERP, failed).
- Real-time polish – live cart totals and notifications, multi-tenant, multi-currency, and locale-aware, secured with Microsoft Identity.
- Mobile-friendly – full functionality for customers or sales agents on their mobile devices
The bottom line
Your sales team’s job is to build relationships and close business – not to re-type orders, double-check prices, keep track of contracted prices and discounts, and chase stock numbers. Storehub B2B removes that admin from their day and replaces it with a live, customer-aware catalogue that knows your prices, your stock, your credit limits, and your reps.
For your business, that means:
- Fewer order-entry errors (orders flow straight to your ERP),
- More accurate pricing (customer-specific, applied automatically),
- Clean commission attribution (sales agent codes on every order),
- Better cash flow (credit limits enforced at checkout),
- Higher rep productivity (reps place orders in seconds, not minutes),
- 24/7 selling (customers self-serve when reps are unavailable).
Storehub B2B doesn’t replace your sales team. It gives them a store that works as hard as they do.
Ready to see what your reps can do with a real sales tool? Get in touch and we’ll show you Storehub B2B in action – with a live walkthrough of the sales-agent features built for teams just like yours.