IQ Retail Merchants: Run Your Wholesale and Consumer Sales from One Source of Truth
How Storehub connects IQ Retail to both a B2B trade portal and B2C channels – automatically
Your stock, your pricing, your debtor accounts, your VAT — it’s all managed in IQ Retail, and it’s all correct. But the moment a customer tries to buy from you online, that carefully managed data stays locked inside your system, while your website, your trade portal, and your marketplace listings run on spreadsheets and manual re-keying.
Storehub is the integration platform built for IQ Retail merchants: one connection that powers both sides of your business — a white-label B2B trade portal for your account customers and sales reps, and B2C channels (Shopify, WooCommerce, Ecwid, Takealot, and Amazon) for consumers.
Here’s what that looks like, and what it means for your business.
Why IQ Retail merchants have a different problem
IQ Retail isn’t a basic till system. It’s the retail and wholesale management platform chosen by businesses that run multiple branches, multiple warehouses, complex pricing, and manufacturing or kit assembly through Bill of Materials. It’s the place your whole operation lives.
That depth comes with a catch: most e-commerce connectors weren’t built for you. They assume a flat product list and a single price. They choke on your customer-specific pricing, your branch stock across multiple companies, your debtor credit limits, and your BOM-driven stock availability.
Storehub is built the other way around — around IQ Retail, not around a shopping-cart plugin. The result is a platform that respects how IQ Retail actually works and plugs into it through its native API, with no additional software installed on your server and configuration done remotely.
One connection, two storefronts
The core idea is simple: IQ Retail stays your source of truth. Storehub connects to it once, then keeps your products, stock, pricing, customers, and orders in sync with every place you sell — trade and consumer alike.
| B2B (trade) | B2C (consumer) | |
| Where you sell | Your white-label B2B trade portal | Shopify, WooCommerce, Ecwid, Takealot, Amazon |
| Who buys | Account customers, retail chains, sales reps on their behalf | Individual consumers |
| Pricing | Customer-specific price lists, price contracts, automatic discounts | Standard or sale prices |
| Order flow | Portal orders → into IQ Retail | Channel orders → into IQ Retail |
| What syncs | Products, per-warehouse stock, pricing, customers, orders | Products, stock, pricing, orders |
Same system. Same data. Two very different buying experiences — both connected.
The B2B side: a trade portal your customers (and reps) will actually use
If you sell wholesale on IQ Retail, your trade customers expect to order online. Storehub’s B2B portal delivers — with the complexity of B2B baked in:
- Customer-specific pricing — each account sees their price list, price contracts, and automatic discounts. IQ Retail’s standard price lists (Cost, Retail, Wholesale, and Alternative Prices 1–8) plus your own custom price lists sync straight across, so no more “you quoted me the old price” conversations.
- Live, per-warehouse stock — shown as quantity on hand or quantity available (on hand less what’s reserved on open sales orders). Branch stock across your IQ Retail companies can be considered as separate warehouses, so availability is always accurate.
- Sales agents who work for you — reps synced from IQ Retail stay linked to their customers, log in, and place orders on their behalf. The rep’s code carries through to the IQ Retail document, so commission attribution is clean.
- Credit limits enforced at checkout — the portal knows each debtor’s credit limit and current balance from IQ Retail, and stops orders that would break the rules before they reach your finance team.
The result: your trade customers self-serve at the right price, and your reps place orders in seconds instead of re-typing WhatsApps.
The B2C side: sell to consumers without overselling or re-keying
On the consumer side, Storehub keeps your IQ Retail stock and products in sync across every channel you sell on:
- Products flow out automatically — stock code, description, category, VAT codes, barcodes, and cost price published to Shopify, WooCommerce, Ecwid, Takealot, and Amazon without manual uploads.
- Stock stays accurate everywhere — a sale on Takealot reduces stock on your website and in the B2B portal in near-real-time. No overselling, no cancellation emails, no angry reviews.
- Orders flow back in — channel orders land in IQ Retail as a quote, sales order, or invoice depending on channel and payment method (a payment-gateway order raises an invoice; an on-account order raises a sales order), with the right tax mapping, customer matching, and line-item detail.
- Automatic customer match-up — B2C orders are matched to an existing IQ Retail debtor by email or account code, a new debtor is created automatically, or orders are raised against a designated cash-sale account. Every order lands against the right customer without anyone touching a keyboard.
- Marketplaces included — Takealot and Amazon aren’t an afterthought; they’re first-class channels with the same stock and order sync.
Why Storehub’s IQ Retail connection is different
Connecting to a retail and wholesale platform like IQ Retail is where cheap connectors fall over. Storehub’s integration is purpose-built:
- Native API connectivity — Storehub talks to IQ Retail directly through its API, with no additional software installed on your server and remote configuration.
- Simple, secure and stable networking solution – Trying to coordinate conventional networking access to your server between the various role-players can be arduous. We simplify that with a light-weight and secure VPN
- Multi-company and branch aware — standalone and centralised IQ Retail environments are both supported, with branch stock optionally consolidated as separate warehouses across companies.
- BOM-aware availability — for manufactured or kit items, Bill of Materials structures sync so availability on your channels reflects the components actually in IQ Retail, not a guess.
- Managed for you — scheduled full and partial syncs, real-time order raising, error alerting, a full audit trail, and automatic recovery — all backed by the Storehub support team.
The bottom line
You didn’t build your business in IQ Retail to run your online sales on spreadsheets. Storehub turns your IQ Retail data into two working storefronts — a trade portal and your consumer channels — that stay in sync automatically.
For your business, that means:
- One source of truth — products, stock, pricing, customers, and orders all reconcile against IQ Retail.
- No overselling — real-time stock across every channel, trade and consumer alike.
- No re-keying — orders from your portal and your channels land in IQ Retail automatically.
- Correct pricing everywhere — customer-specific B2B pricing and channel pricing stay in lock-step.
- New revenue — trade customers self-serve, consumers buy 24/7, and your sales reps spend their time selling, not typing.
- A managed, low-touch integration — API-based, no server software, with alerting, audit trail, and support behind it.
Ready to see your IQ Retail data power both your B2B and B2C sales? Get in touch and we’ll walk you through a live demo of Storehub connected to IQ Retail — trade portal, consumer channels, and all.
Running IQ Retail and selling (or planning to sell) online? Tell us what’s on your channel roadmap — we’d love to hear from you.