Sage 300 Merchants: Sell to Trade and to Consumers from One Source of Truth
How Storehub connects your Accpac-powered ERP to both a B2B portal and B2C channels — automatically
You run your whole business on Sage 300 (Accpac). Your stock, your pricing, your customer master, your tax engine — it’s all in there, and it’s all correct. But the moment a customer tries to buy from you online, that carefully managed data stays locked inside your ERP, while your website, your B2B portal, and your marketplace listings run on spreadsheets and manual re-keying.
Storehub is the integration platform built specifically for merchants like you: one connection to Sage 300 that powers both sides of your business — a white-label B2B trade portal for your wholesale customers and sales reps, and B2C channels (your own online store, WooCommerce, Shopify, Takealot, Amazon, Ecwid, and Netcash Shop) for consumers.
Here’s what that looks like, and what it means for your bottom line.
Why Sage 300 merchants have a different problem
Sage 300 isn’t the “basic” accounting package. It’s the enterprise-tier ERP — the one chosen by manufacturers, distributors, and franchise groups who run multiple companies, multiple warehouses, and heavily customised modules on top of standard Accpac.
That power comes with a catch: most e-commerce connectors weren’t built for you. They assume a simple product list and a single price. They choke on your customer-specific pricing, your multi-warehouse stock, your multi-company setup, and the custom workflows your IT team has built into Sage 300 over the years.
Storehub is built the other way around — around Sage 300, not around a shopping-cart plugin. The result is a platform that respects the way your ERP actually works, and plugs into it without demanding you rip out the customisations you depend on.
One connection, two storefronts
The core idea is simple: Sage 300 stays your source of truth. Storehub connects to it once, then keeps your products, stock, pricing, customers, and orders in sync with every place you sell — trade and consumer alike.
| B2B (trade) | B2C (consumer) | |
| Where you sell | Your white-label B2B portal on Storehub | Your online store, WooCommerce, Shopify, Takealot, Amazon, Ecwid, Netcash Shop |
| Who buys | Wholesale customers, retail chains, sales reps on their behalf | Individual consumers |
| Pricing | Customer-specific price lists, contract prices, quantity breaks | Standard or sale prices |
| Order flow | Orders created in the portal → into Sage 300 | Orders from your B2C channels → into Sage 300 |
| What syncs | Products, per-warehouse stock, pricing, customers, orders | Products, stock, pricing, orders |
Same ERP. Same data. Two very different buying experiences — both connected.
The B2B side: a trade portal your customers (and sales reps) will actually use
If you’re a wholesaler or distributor on Sage 300, your trade customers expect to order online. Storehub’s B2B portal delivers — with the complexity of B2B baked in:
- Customer-specific pricing — each account sees their price list, contract prices, quantity breaks, and scheduled specials. Update a price in Sage 300 and it flows through automatically; no more “you quoted me the old price” conversations.
- Live, per-warehouse stock — including virtual warehouses that aggregate stock across locations, backorders with your own terms, and stock controls that hide out-of-stock SKUs or show negative stock as zero.
- Sales agents who work for you — reps can impersonate a customer, build the order in their price list and warehouse, and submit it straight to Sage 300. Agent price override, agent-only stock visibility, and sales-agent codes on every order give you clean commission attribution without the end-of-month spreadsheet.
- Credit control that enforces itself — show a customer’s balance and limit, warn them, or block checkout outright. On-hold accounts can’t order. Finance stops chasing bad debt.
- A checkout built for trade — multiple delivery addresses (synced from Sage 300), flexible shipping methods, payment methods like On Account and EFT mapped to your document types, purchase-order numbers, and a delivery date with lead-time rules.
- Orders that flow straight into Sage 300 — submitted orders become sales orders in your ERP automatically, with status tracked end to end.
The benefit: your trade customers self-serve at 6pm, your reps place orders in seconds instead of re-typing WhatsApps, and your order-entry team stops re-keying everything twice.
The B2C side: sell to consumers without overselling or re-keying
On the consumer side, Storehub keeps your Sage 300 stock and products in sync across every channel you sell on:
- Products flow out automatically — catalogue, variants, attributes, and images publish to your online store, WooCommerce, Shopify, and your marketplaces without manual uploads.
- Stock stays accurate everywhere — a sale on Takealot reduces stock on your website and in the B2B portal in near-real-time. No overselling, no cancellation emails, no angry reviews.
- Orders flow back in — channel orders land in Sage 300 as sales orders with the right tax mapping, customer matching, and line-item detail, so they hit your picking, packing, and accounting workflows without anyone touching a keyboard.
- Marketplaces included — Takealot and Amazon aren’t an afterthought; they’re first-class channels with the same stock and order sync.
- Merchandising — manage your product content, images, and descriptions once, and push it everywhere you sell.
The benefit: you capture consumer revenue on every channel, and your team never manually reconciles stock counts or re-keys a marketplace order into Accpac.
Why Storehub’s Sage 300 connection is different
Connecting to an enterprise ERP like Sage 300 is where cheap connectors fall over. Storehub’s integration is purpose-built:
- Native Accpac connectivity — Storehub talks to Sage 300 through its native COM API (AccpacCOMAPI), the same interface your own modules use, via a lightweight local service and a secured REST API.
- Secure, on-premise friendly — the connection works with Sage 300 deployed on-premise or in a private cloud, exposed securely without opening your ERP to the public internet.
- Multi-company aware — a single Sage 300 installation can run multiple companies; Storehub handles that, so each company’s products, stock, and customers stay separate and correct.
- Respects your customisations — the integration works with your custom modules and workflows rather than fighting them.
- Sophisticated pricing and tax — volume discounts, customer groups, and Sage 300’s advanced tax engine map cleanly to your channels and portal, so VAT is never a guess.
The bottom line
You didn’t invest in Sage 300 to run your online sales on spreadsheets. Storehub turns your Accpac data into two working storefronts — a trade portal and your consumer channels — that stay in sync automatically.
For your business, that means:
- One source of truth — products, stock, pricing, customers, and orders all reconcile against Sage 300.
- No overselling — real-time stock across every channel, trade and consumer alike.
- No re-keying — orders from your portal and your channels land in Accpac automatically.
- Correct pricing everywhere — customer-specific B2B pricing and channel pricing stay in lock-step.
- New revenue — trade customers self-serve, consumers buy 24/7, and your sales reps spend their time selling, not typing.
- Enterprise-grade security — a connection built for on-premise Sage 300 with multi-company support and your custom modules intact.
Ready to see your Sage 300 data power both your B2B and B2C sales? Get in touch and we’ll walk you through a live demo of Storehub connected to Accpac — trade portal, consumer channels, and all.
Running Sage 300 and selling (or planning to sell) online? Tell us what’s on your channel roadmap — we’d love to hear from you.