Sage 50 (Canada Edition) Merchants: Run Your Wholesale and Consumer Sales from One Source of Truth
How Storehub connects Sage 50 Pro, Premium or Quantum edition to a B2B trade portal and B2C channels – automatically
Your stock, your pricing, your customer records, your tax — it’s all managed in Sage 50, and it’s all correct. But the moment a customer tries to buy from you online, that carefully managed data stays locked inside your desktop system, while your website, your B2B portal, and your marketplace listings run on spreadsheets and manual re-keying.
Storehub is the integration platform built for Sage 50 (CA) merchants: one connection that powers both sides of your business — a white-label B2B trade portal for your trade customers and sales reps, and B2C channels (WooCommerce, Shopify, and marketplaces like Amazon) for consumers.
Here’s what that looks like, and what it means for your business.
Why Sage 50 merchants have a different problem
Sage 50 (CA) — the desktop favourite of Canadian small business, formerly Simply Accounting — is the system installed on the office PC or server that wholesalers, retailers, and distributors have relied on for years. It’s where your inventory, your customer records, your pricing, and your tax all live.
That ubiquity comes with a catch: most e-commerce connectors weren’t built for a desktop system. They assume a cloud API and a flat product list. They choke on your inventory locations, your Bill of Materials, and the fact that your system runs on the office machine, not in the cloud.
Storehub is built the other way around — around Sage 50, not around a shopping-cart plugin. A lightweight on-premise sync app (Storehub.Sync.Sage50Canada) connects to your Sage 50 data through its native SDK, while Storehub’s SyncService handles the cloud side. The result is a connection that respects how your system actually runs.
One connection, two storefronts
The core idea is simple: Sage 50 stays your source of truth. Storehub connects to it once, then keeps your products, stock, pricing, customers, and orders in sync with every place you sell — trade and consumer alike.
| B2B (trade) | B2C (consumer) | |
| Where you sell | Your white-label B2B trade portal | WooCommerce, Shopify, Amazon, and more |
| Who buys | Trade customers, sales reps on their behalf | Individual consumers |
| Pricing | Customer-specific pricing | Standard or sale prices |
| Order flow | Portal orders → into Sage 50 | Channel orders → into Sage 50 |
| What syncs | Products, per-location stock, pricing, customers, orders | Products, stock, pricing, orders |
Same system. Same data. Two very different buying experiences — both connected.
The B2B side: a trade portal your customers (and reps) will actually use
If you sell wholesale on Sage 50, your trade customers expect to order online. Storehub’s B2B portal delivers — with the complexity of B2B baked in:
- Customer-specific pricing — each account sees their pricing, applied automatically on every order.
- Live, per-location stock — your Sage 50 inventory locations sync across, with virtual warehouses that aggregate stock, backorders on your own terms, and stock controls that hide out-of-stock SKUs or show negative stock as zero.
- BOM-aware availability — for assembled or kitted items, Bill of Materials structures sync so availability on your channels reflects the components actually in Sage 50, not a guess.
- Sales agents who work for you — reps stay linked to their customers, log in, and place orders on their behalf.
- Credit limits at checkout — show a customer’s balance and limit, warn them, or block checkout outright when they’re over.
The result: your trade customers self-serve at the right price, and your reps place orders in seconds instead of re-typing emails.
The B2C side: sell to consumers without overselling or re-keying
On the consumer side, Storehub keeps your Sage 50 stock and products in sync across every channel you sell on:
- Products flow out automatically — catalogue, pricing, and tax publish to WooCommerce, Shopify, and your marketplaces without manual uploads.
- Stock stays accurate everywhere — a sale on one channel reduces stock on your website and in the B2B portal in near-real-time. No overselling, no cancellation emails, no angry reviews.
- Orders flow back in — channel orders land in Sage 50 as invoices, quotes, or sales orders with the right tax mapping, customer matching, and line-item detail, so they hit your picking, packing, and accounting workflows without anyone touching a keyboard.
- Marketplaces included — Amazon and others are first-class channels with the same stock and order sync.
Why Storehub’s Sage 50 connection is different
Connecting to a desktop system like Sage 50 is where cheap connectors fall over. Storehub’s integration is purpose-built:
- Native SDK connectivity — Storehub’s sync app talks to Sage 50 through its native SDK and database, the same interfaces your own tools use.
- On-premise friendly — the sync app runs quietly alongside your Sage 50 data, with no need to move your system to the cloud or expose it to the public internet.
- Inventory locations and BOM aware — your inventory locations and Bill of Materials come across as first-class concepts, so availability is always accurate.
- Managed for you — scheduled full and partial syncs, real-time order raising, error alerting, a full audit trail, and automatic recovery — all backed by the Storehub support team.
The bottom line
You didn’t build your business in Sage 50 to run your online sales on spreadsheets. Storehub turns your desktop data into two working storefronts — a trade portal and your consumer channels — that stay in sync automatically, in both directions.
For your business, that means:
- One source of truth — products, stock, pricing, customers, and orders all reconcile against Sage 50.
- No overselling — real-time stock across every channel, trade and consumer alike.
- No re-keying — orders from your portal and your channels land in Sage 50 automatically.
- Correct pricing everywhere — customer-specific B2B pricing and channel pricing stay in lock-step.
- New revenue — trade customers self-serve, consumers buy 24/7, and your sales reps spend their time selling, not typing.
- A connection that fits your setup — on-premise sync that works with your existing Sage 50 installation, no cloud migration required.
Ready to see your Sage 50 data power both your B2B and B2C sales? Get in touch and we’ll walk you through a live demo of Storehub connected to Sage 50 — trade portal, consumer channels, and all.
Running Sage 50 and selling (or planning to sell) online? Tell us what’s on your channel roadmap — we’d love to hear from you.