Storehub B2B: Make Wholesale Ordering Easier for Your Trade Customers
Your buyers are busy. They don’t want to phone in an order, wait for a rep, or squint at a PDF price list. Storehub B2B puts your full catalogue, live stock, and customer-specific pricing into a clean, self-service portal — so your trade customers can order what they need, when they need it, and you can stop re-keying orders into your ERP.
Storehub B2B is the customer-facing storefront built into the Storehub platform. It’s designed for businesses that sell to other businesses — wholesalers, distributors, importers, and manufacturers. Here’s everything it can do for you.
Customer-specific pricing, done automatically
In B2B, one price never fits all. Storehub B2B respects that:
- Price lists tied to customers — each customer sees their prices, not a generic retail price.
- Contract prices — agree special prices and discounts once, and the portal applies them automatically on every order. Includes (depending on ERP support):
- Customer automatic discounts
- Product special prices or discounts
- Department discounts
- “Discount Matrix” discounts for customer (or customer group) and product (or department) combinations
- Special prices or discounts with bounded validity periods
- Volume discounts
- Quantity price breaks — set tiered pricing (buy 10, get a better rate) and let the portal work out the maths.
- Promotional / special prices — schedule price specials with a start and end date; they expire on their own, no manual updates.
- Customer discounts — apply a standing discount percentage per customer.
- Sales-agent price override — let your reps adjust a price mid-order (shown as a discount if you prefer).
Everything is shown in your customer’s currency, with clean incl./excl. VAT toggling, so there’s no ambiguity about what they’re paying.
Real-time stock your customers can trust
Nothing frustrates a trade buyer like ordering something that isn’t in stock. Storehub B2B shows live stock per product:
- Per-warehouse stock with support for virtual warehouses — aggregate stock across multiple source locations automatically.
- Backorders — let customers place backorders with your own terms and messages, instead of losing the sale.
- Stock controls — hide out-of-stock SKUs, show negative stock as zero, apply an in-stock margin, or reveal stock only to your sales agents.
- Fractional quantities — sell by weight or in partial units when you need to.
A catalogue that’s easy to browse and fast to order
The portal is built for re-ordering, not browsing. Customers can:
- Search by name or SKU, browse a multi-level category tree, and filter by attributes (size, colour, brand, whatever you define).
- Switch between a grid (tile) view and a table view, with pagination and sorting (name, SKU, price low-to-high, and more).
- Quick-order right from the category or search pages — no need to open every product.
- Visually appealing with zoomable product images
- Customers can favourite regular orders for quick reordering
- We can configure custom landing content and your own branding throughout.
A checkout built for B2B reality
B2B checkout isn’t retail checkout. Storehub B2B supports the things wholesalers actually need:
- Multiple delivery addresses — customers pick from existing addresses (synced from your ERP) or add, edit, and delete their own – all under your control.
- Flexible shipping methods — per item, weight-based, percentage of order value, fixed cost, or free shipping, each with an optional free-shipping threshold and base rate.
- Custom shipping fields — some examples: ask for a driver name, vehicle type, or delivery instructions (any number of text, dropdown, date, checkbox, or radio fields).
- Payment methods like On Account and EFT, mapped to your order document types.
- Purchase order numbers, an optional delivery date (with lead-time and weekend rules), and a customer note.
- Credit limits — show a customer’s balance and limit, warn them, or block checkout outright when they’re over.
- On-hold control — stop customers on hold from placing orders.
Orders that flow straight to your ERP
When a customer submits an order, Storehub B2B does the heavy lifting:
- Creates the order, sends a branded confirmation email (your subject, from-name, header, footer, and links), and pushes it to your ERP automatically when sync is enabled.
- Order statuses (new, ready, raised on ERP, failed) are tracked so you always know where things stand.
Customers get their own order history with filters (status, payment method, date range), full line-item detail, one-click reorder, and the ability to save favourite orders.
Sales agents who can work for you
Give your reps superpowers without giving away the keys:
- Sales Rep Dashboard — log in as a linked customer, build an order on their behalf, and submit it.
- Agent price override — adjust pricing mid-order where you’ve allowed it.
- Agent-only visibility — show stock to your reps but not (or only optionally) to the customer.
- Invite customers and manage their users, right from the portal.
- Super Agent functionality to allow designated sales agents to order for other agents, e.g. for call centre functionality
White-label branding and real-time polish
- Your brand everywhere: custom logo, store name, custom CSS, custom JavaScript, and a custom landing page.
- Real-time updates — live cart totals and notifications without a page refresh.
- Multi-tenant, multi-currency, locale-aware, and secure logins with with the ability for one email to sign into multiple customer accounts.
The bottom line
Storehub B2B turns your wholesale catalogue into a self-service ordering channel that knows your customers — their prices, their stock, their credit limit, their delivery addresses, and their sales rep. That means fewer phone calls, fewer order-entry errors, and more time for you to focus on growing the accounts that matter.
Ready to give your trade customers a portal they’ll love?