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Sage 50 B2B Trends in Europe

Top Sage 50 B2B Trends in Europe for 2022

B2B companies have their work cut out for them this year. We’ve listed the top B2B eCommerce trends to master in order to see business success.

Focus on imitating B2C-like experiences for your Sage 50 B2B eCommerce customers

An increasing number of B2B customers are asking to buy products digitally. As a matter of fact, B2B customers do extensive research on a brand and its products prior to they even think about connecting to a sales rep.

They conduct about 12 online searches before purchasing from a certain brand name. Additionally, 74% of B2B customers report looking into a minimum of half of their work acquisitions online.

So it makes good sense that a companies Sage 50 B2B eCommerce certainly need to reverberate with B2B clients. Thinking about wholesale customers are the same individuals who go shopping online for personal products, supplying them a B2C-like shopping experience can achieve this.

And it stays essential to focus on a customer experience as well as user interface (UX/UI) that makes it simple for these consumers to swiftly locate what they are seeking because many B2B customers already know specifically what they require.

Acceleration of B2B Marketplaces

In 2018, online marketplaces such as Amazon, eBay,, Etsy and Catch dominated the retail B2C industry, accounting for more than 50% of global online retail sales.

On the other hand, B2B eCommerce sales through websites and online marketplaces are accelerating and growth is at an all-time high.

Only 6% of B2B customers do not presently make use of on the internet industries as well as 75% of B2B purchase spending is forecasted to happen through an online industry within the next 5 years.

According to Gartner, the enterprise industry is a new business design that produces larger communities, has brand-new capacities, and also enables brand names to produce new sources of income. Industries are more reliable in time as well as price, as they function as a one-stop-shop for B2B customers..

One of the ideal benefits of B2B markets is their capacity to bring in brand-new, involved target markets. Not only can this suggest even more sales, however it’s likewise a possibility to reach international markets and also check brand-new products.

Companies are Embracing B2B Mobile eCommerce

Here’s some recent B2B research and data from Google and BCG that indicates the importance of a seamless mobile experience for B2B customers:

50% of B2B orders today are made on smartphones. BCG expects that figure to grow to 70% by 2022.
Mobile drives, or influences, an average of over 40% of revenue in leading B2B companies.
What does this data suggest?

Beyond getting your Sage 50 B2B eCommerce business online, it needs to be mobile-friendly first.

Increasing Expectations of Sage 50 B2B Customer Personalization

Research has discovered that 50% of B2B customers identified improved customization as a crucial attribute when looking for on-line providers with whom to develop connections, with customers investing 48% even more when their experience is individualized.

The consumer experience monitoring market is expected to double, getting to $14.9 billion by 2025. B2B customers desire the exact same impressive experience that B2C customers are obtaining– and brand names can not reject it.

To fully individualize B2B purchasing experiences, brand names need to make the most of consumer data, AI and artificial intelligence.

For many B2B companies, their staff member experience may be an excellent beginning indicate develop an unique experience. Lots of staff members are working from another location now, and also creating an on the internet experience for them will certainly encourage as well as encourage them to supply better client service.

Contact today for a consultation on Sage 50 B2B eCommerce integration.

See also:

Sage 200 Evolution WooCommerce Integration

Sage Business Cloud Shopify Integration