Every website owners’ dream, a steady increase of website traffic that builds over time, the Holy Grail. Many aspiring eCommerce store owners spend hours on running their online stores (updating stock, price, capturing order info etc.) but neglect to cover the basics. So what brings in more website traffic in 2021?
Lets take a look at 4 bulletproof methods to increase your website traffic:
- Have the appropriate design for your audience.
- Ensure your content and keywords match what your customers are looking for in Google.
- Ensure your eCommerce store has accounting/ERP integration for up to date stock and pricing.
- Ensure your product titles are keyword-rich and carry through to the page URL.
1 – Ensure your eCommerce design layout speaks to your audience.
Designing an eCommerce website can sometimes be tricky as fitting in all the eCommerce-related tools can take up a lot of screen real-estate (things like category sidebars, product carousels/sliders, product filters etc.).
Take the time to understand how your customers need to navigate your website in order to find the product they’re looking for in the most logical/shortest amount of time. A customer looking for farming equipment will need a vastly different search interface to a customer looking for fashion apparel (Agriculture may need requirements-focused categories like “Grain Harvesting”, and an eCommerce store selling fashion will want to attract users with specials and promotions first and foremost.
2 – Ensure your content and keywords match what your customers are looking for in Google.
It’s not enough to simply create an eCommerce store and expect new traffic/eyes on your store in the next week or two. Google’s search engine is optimized to find the user the best information as fast as possible, so your job as a store manager is to convince Google that your eCommerce store fits that bill of a trusted source of high quality information in order to get more eCommerce website traffic.
For starters, actually research what keywords are being searched for in Google. A popular tool like Ahrefs can give you detailed insight into customers search behaviour. This information should guide the creation of your keyword strategy on your eCommerce store, and should NOT be left to lady-luck as you could be doing more harm than good.
3 – Ensure your eCommerce store has accounting/ERP integration to keep stock and pricing up to date.
Every new customer that comes to your eCommerce store is a small victory, and a celebration-worthy event when they actually make a purchase! The last thing you want to do is inform them that they actually under-paid for their order (because you forgot to update the price on your website). This is where having accounting/ERP (Enterprise Resource Management) integration is critical. Having this integration ensures the stock, price and product information is always accurate on your eCommerce store. This means customers will have a significantly better experience shopping at your store if important information like price and stock is accurate.
What also improves the customer experience when having eCommerce integration with your accounting software, is that the time it takes to manually receive the 30 order emails from WooCommerce, capture each order manually in your accounting software (and hold thumbs there were no errors during this process!) slows down the fulfillment and delivery process significantly. An eCommerce interaction tool like Storehub.io can assist with this function of integrating your Sage Accounting software with your online eCommerce store.
4 – Ensure your product titles are keyword-rich and carry through to the page URL.
The single largest component in terms of keyword-rich content is your product merchandising information. Your product title, image name and product description are what Google indexes and displays in search results (this is where your base-level SEO starts, kids!).
Ensure your product has a title that is legible, and avoid using only a product code as a product title. This will ensure that your eCommerce store has a solid SEO base to work off, and you get more eCommerce website traffic in 2021.
A bad example: https://www.kidsbooks.com/6-8-year-olds/RHD88d122.html.
Doing it right: https://www.kidsbooks.com/6-8-year-olds/thomas-the-tank-engine-greatest-stories-collection.html
If you do the above, you stand a much better chance of ranking well in Google for the content and type of searching traffic that you’ll need to remain competitive and grow your eCommerce business further.
For any eCommerce integration requirements, accounting software eCommerce integration or Sage Accounting eCommerce integrations, please contact us here.